PROJECT: Semi-monthly electronic newsletter for audience of a 200-person sales team in the telecommunications industry.

REQUIREMENTS: Create a resource for information about corporate internal projects, training, sales targets and key performance indicators.

CHALLENGES: Author and design inaugural newsletter for a cross-regionally distributed group with specific needs in the telecommunications industry.

APPROACH: Engage new readers with timely information in video, graphical, and textual formats in a mobile-friendly, easy-to-read newsletter. Create topical categories that can be quickly updated for new editions. Use images and categories to organize information.

RESULTS: 17 issues with up to 65% open rate and up to 6% click-through-rate vs. industry average of 45% open rate and 2% CTR. Increased audience from less than 100 to over 200 during 3 years of publication. Reported on engagement after each edition. Client extremely happy!